Privacy Policy - Uptrend Roofing and Construction

Privacy Policy

Uptrend Roofing and Construction

Effective Date: Jan 1st, 2026

Important Notice Regarding Text Messaging Data

Uptrend Roofing and Construction ("we," "us," or "our") DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.

1. Information We Collect

Personal Information:

  • Name, email address, phone number, and physical address.
  • Property address and project location details required for free inspections, estimates, and on-site service.
  • Insurance information when handling storm damage or insurance-related roofing claims.
  • Payment information when you book a service or finalize a project quote.
  • Opt-in records and timestamps for all communication channels, including SMS and email.

Non-Personal Information:

  • IP address, browser type, and device information.
  • Website usage patterns and analytics.
  • Cookies and similar technologies.

Customer Communication:

  • Records of inquiries and service requests.
  • Inspection details, project scope, photos of the property taken during inspections, and preferences.
  • Service history, project documentation, and feedback.

2. How We Use Your Information

  • Providing and improving our services (Roofing, Gutters, Painting, Interior Remodel, and Exterior Remodel).
  • Scheduling free inspections, estimates, and dispatching crews to your project location.
  • Coordinating with insurance carriers and adjusters when handling storm damage or insurance-related claims (with your permission).
  • Processing transactions, deposits, and final payments.
  • Communicating with you about your inquiries, inspections, project status, and service updates.
  • Enhancing website functionality and user experience.
  • Ensuring security and fraud prevention.
  • Maintaining records of your communication preferences and consent.
  • Complying with applicable construction, contractor licensing, and regulatory requirements in Texas.

3. SMS Messaging & Compliance

Text Message Program Terms & Conditions

By opting into our SMS messaging services, you agree to receive text messages from Uptrend Roofing and Construction related to our services, including inspection confirmations, appointment reminders, project status updates, crew arrival notifications, and customer support communications.

Opt-In & Consent:

  • You will only receive messages if you have explicitly opted in via our web form at https://uptrendctx.com/Contact.
  • We maintain timestamped records of all opt-in actions.
  • We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws.

Opt-Out Instructions:

  • You can cancel SMS notifications at any time by replying "STOP".
  • You will receive a final confirmation message, and no further messages will be sent unless you re-opt in.
  • All opt-out requests are processed immediately.

Message Frequency & Content:

  • Message frequency varies based on your project activity, typically 2-5 messages per project.
  • Messages will be directly related to the inspections, estimates, or projects you have requested.
  • We do not send promotional or marketing content on this number.

Help & Support:

  • Reply "HELP" for assistance or contact us at (737) 361-8168.
  • Customer support is available during regular business hours.

Carrier Information:

  • Standard message and data rates may apply.
  • Carriers are not liable for delayed or undelivered messages.
  • Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers.

SMS Data Protection Statement

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We implement strict data protection measures to safeguard your SMS opt-in information and consent records.

4. Information Sharing & Disclosure

We do not sell, rent, or trade personal information. We may share information with:

Service Providers:

  • Third-party vendors who assist in our operations, such as payment processors, scheduling tools, and licensed subcontractors who perform portions of the work (e.g., roofing crews, painters, suppliers).
  • SMS aggregators and providers solely for the purpose of delivering messages you've consented to receive.
  • All service providers and subcontractors are contractually obligated to maintain confidentiality and security.

Insurance & Claims Coordination:

  • With your authorization, we may share project documentation, photos, and damage assessments with your insurance carrier or adjuster to support roofing or storm damage claims.
  • Material suppliers and manufacturers when required for warranty registration or product-related claims.

Legal Compliance:

  • If required by law, legal process, or to protect our rights.
  • In response to valid law enforcement requests or court orders.

Business Transfers:

  • In case of mergers, acquisitions, or sale of assets.
  • In such cases, your data remains protected under the terms of this policy.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

5. Data Security

  • Encryption of sensitive data in transit and at rest.
  • Secure access controls and authentication mechanisms.
  • Regular security assessments and updates.
  • Employee and subcontractor training on data protection.
  • Breach notification protocols in accordance with applicable laws.
  • Secure backup systems and disaster recovery procedures.

Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information but cannot guarantee absolute security.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Analyze site traffic and user behavior.
  • Remember your preferences.
  • Improve website functionality and user experience.
  • Measure the effectiveness of our services.

You may control cookies through your browser settings. Disabling cookies may limit your ability to use certain features of our website.

7. Your Rights & Choices

  • Access, update, or delete your personal information.
  • Opt out of marketing emails by clicking "unsubscribe" in our emails.
  • Opt out of SMS messages by replying "STOP".
  • Request information on how we process your data.
  • Withdraw consent at any time for future communications.
  • Lodge a complaint with a supervisory authority if you believe your rights have been violated.

To exercise these rights, please contact us using the information in Section 10.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies. This privacy policy applies only to information collected by Uptrend Roofing and Construction.

9. Changes to This Privacy Policy

We may update this policy periodically. The latest version will always be available on our website with the effective date. For significant changes, we will notify you by email or through a notice on our website.

10. Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us at:

Uptrend Roofing and Construction
Phone: (737) 361-8168
Email: [email protected]
Website: https://uptrendctx.com/
Service Area: Round Rock, Temple, Killeen, Rockdale, Bastrop, Leander, Cedar Park, Buda, and surrounding areas in Central Texas

By using our website and services, you consent to this Privacy Policy.